Education. Prevention. Healing.

Awareness

Awareness helps communities recognize risk, respond sooner, protect children, and support healing.

Recognize. Document. Protect.

What is Grooming?

Abuse of Power + Trust

When Trust Is Misused

Grooming uses authority, access, secrecy, emotional control, and boundary testing to make a child or young person feel isolated, indebted, confused, or responsible for the relationship.

It is never “just words” when authority, access, secrecy, and control are used to blur boundaries with a child.

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When the adult is an educator, clergy member, counselor, coach, youth leader, or another trusted authority figure, the harm is intensified by the imbalance of power and by any failure of protective adults or institutions to respond.

Recognize Patterns Early

Signs of Grooming

Grooming is often not one obvious moment. It is usually a pattern of behavior that builds over time, slowly normalizing what should feel concerning.

One behavior alone may not tell the whole story, but patterns matter. Communities should pause, document, report, and protect when adults use access, authority, trust, or secrecy to create control.

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Tap each card to expand.

Special attention, gifts, favoritism, or private communication
Secrets, blurred boundaries, or requests not to tell parents or other adults
Testing physical, emotional, or digital boundaries over time
Creating dependence, guilt, loyalty, fear, or confusion
Isolating the child from peers, family, or other trusted adults
Minimizing concerns as harmless, misunderstood, or “just words”
Resources in development

Grooming Awareness by Audience

Different communities play different roles in prevention. These resources are being built to help each group recognize risk and respond sooner.

Need immediate help? If you are in immediate danger, call 911. For confidential support, contact RAINN at 800-656-HOPE or visit RAINN’s National Sexual Assault Hotline.
Bring Project Worth to your community

Request a Training or Speaker

Invite Project Worth for a prevention focused training, speaker, or community conversation for your school, church, nonprofit, workplace, or group.

Light the Way
Project Worth resources

Resource Library

A future home for Project Worth education tools, prevention resources, printable materials, and community guides.

Resource Library

Psychological abuse can have long-term mental health effects comparable to, and in some cases more severe than, physical abuse.

APA; CDC ACEs