Education. Prevention. Healing.

Awareness

Awareness helps communities recognize risk, respond sooner, protect children, and support healing.

Recognize. Document. Protect.

What is Grooming?

Abuse of Power + Trust

When Trust Is Misused

Grooming is a pattern of manipulative behavior that can be used to gain access, build trust, create secrecy or dependence, test boundaries, and make abuse or exploitation harder to recognize or disclose.

It is never “just words” when authority, access, secrecy, and control are used to blur boundaries with a child.

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When the adult is an educator, clergy member, counselor, coach, youth leader, or another trusted authority figure, the harm is intensified by the imbalance of power and by any failure of protective adults or institutions to respond.

Recognize Patterns Early

Signs of Grooming

Grooming is often not one obvious moment. It is usually a pattern of behavior that builds over time, slowly normalizing what should feel concerning.

One behavior alone may not tell the whole story, but patterns matter. Communities should pause, document, report, and protect when adults use access, authority, trust, or secrecy to create control.

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Special attention, gifts, favoritism, or private communication
Secrets, blurred boundaries, or requests not to tell parents or other adults
Testing physical, emotional, or digital boundaries over time
Creating dependence, guilt, loyalty, fear, or confusion
Isolating the child from peers, family, or other trusted adults
Minimizing concerns as harmless, misunderstood, or “just words”
Practical policy guides

Child Protection Best Practices

Sector-specific guidance for stronger boundaries, reporting, supervision, training, and accountability.

Need immediate help? If you are in immediate danger, call 911. To report suspected child abuse, contact your local child protective services agency or law enforcement. For confidential support, contact RAINN at 800-656-HOPE or visit RAINN’s National Sexual Assault Hotline.
Bring Project Worth to your community

Training & Speakers Coming Soon

Project Worth is building prevention focused training, speaker, and community education resources for schools, churches, nonprofits, workplaces, professionals, and community groups.

Project Worth resources

Resource Library

A home for Project Worth education tools, prevention resources, printable materials, and community guides.

Resource Library

Emotional abuse and other adverse childhood experiences can have serious, long-term effects on mental health, well-being, and development.

Sources: CDC Child Abuse & Neglect · CDC ACEs